Cure Media is the leading influencer marketing agency in the Nordics, awarded Influencer Marketing Agency of the Year and ranked as the third best tech platform globally.

We deliver measurable results for world-class brands such as Sephora, Philips and L’Oréal.

We’re looking for a Strategic Planner to own the early phase of the creative process: defining the right problem, uncovering the real insight, and setting a clear direction that drives both creative excellence and business impact.

This is a key role at the intersection of Insights, Campaign and Creative, where you turn data, human behaviour and cultural signals into sharp briefs, strategic frameworks and inspiring creative territories.

You will report to the Insights Lead and play a central role in shaping how we work with insight-driven creativity across the agency.

About the role

In this position, you are responsible for ensuring that all creative work is built on a clear problem definition, strong insights and well-defined business objectives.

You will…

• Own and develop the front-end creative process — from insight development to creative briefing

• Define problem formulations, business objectives, KPIs and success criteria

• Translate insights, trends and data into strategic entry points and creative direction

• Develop high-quality creative briefs (audience, messaging logic, tone of voice, formats, channels and mandatories)

• Act as the strategic bridge between Insights, Campaign teams and Creative

• Ensure a clear strategic red thread throughout the entire creative process

• Build and maintain frameworks, playbooks, templates and planning models

• Contribute to client pitches by defining core challenges, target audiences and strategic direction

• Help embed an insight-led way of working across the organisation

Who you are

You’re both analytical and creative — someone who brings structure to complexity and turns insight into action.

You have…

• Degree in Marketing, Communications, Strategy — or equivalent

• Several years of experience in strategic planning, insights or creative strategy

• Agency experience within advertising, media or a similar environment

• A strong ability to translate data, culture and business goals into inspiring direction

• Experience collaborating closely with creative teams and senior client stakeholders

• Excellent presentation and strategic storytelling skills

• A self-driven and proactive mindset, with the confidence to take ownership

• The ability to challenge perspectives and push work further

You bring a broad strategic perspective and don’t see yourself as limited to one discipline or channel.

Your toolbox

• Deep understanding of social and digital platforms

• Experience with social listening tools and Google Trends

• Familiar with native platform tools and ad managers (Meta, TikTok, Snapchat)

• Strong analytical mindset and ability to turn facts into actionable ideas

• Fluent in English (Swedish is a strong plus)

Benefits and practical details

• Competitive salary, insurance and pension plan

• 6 weeks of paid vacation per year

• Generous health and wellness allowance

• MacBook and iPhone

• Annual conference trips

Start date: According to notice period
Location: Stockholm, Birger Jarlsgatan
Working hours: Full-time

We look forward to receiving your application as soon as possible, but no later than March 12.